Topic Apple

International Committee of ‘Cool Shit NOW’ elects Jonathan Ives as CEO

‘Cool Shit’. Previously the murky domain of the brand marketers who employed the traditional arts of electro-convulsion therapy and drug-induced seizures in the 60’s to understand our humanistic need

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iPhone Users Far Too Busy Downloading Applications to Actually Use Them

iPhone users are spending so much time downloading new applications for their device that they leave themselves little or no time to actually use them, a new study is set to reveal. The research, conducted as part of a wider study by students at Oxford University into why people insist on paying through the nose for cutting-edge technology, only to use it like complete idiots, indicates that only 12% of iPhone users surveyed had actually used any of the applications they had downloaded from Apple’s iTunes store in the last 6 months. The remaining 88% of respondents were thought to be too busy actually downloading an application to provide a satisfactory answer.

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Apple Admit to Implementing ‘Augmented Reality’ Code in all Mac Owners

‘Augmented Reality’ is just so hot. It’s mere existence is augmenting your reality right now into thinking that it’s even hotter and more life-changing. Yet today Apple dropped

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“Microsoft Loving MacBoys” Headline Confuses You

Today’s headline proclaiming “Microsoft loving MacBoys” has confused readers while they read this headline. Unsure if Microsoft are in fact in love with all Steve Jobs worshipping, magpie-eyed drones, or

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